Digital Data Policy

Updated: November 6, 2023

Our site, matoyotaextra.ca (“our website”), uses cookies and other similar technologies to enhance your browsing experience, improve the performance of our website, and deliver targeted offers and advertising content. This policy provides information about these technologies and how you can control them.

In this policy, the term “cookie” refers to all similar technologies that allow our partners and us to analyze user navigation and device data.

What is a cookie?

A cookie is an electronic file placed on your computer or mobile device by a website when you visit it. This file stores certain information to recognize you each time you revisit the website or another website that recognizes the cookie, tracking your online activities.

There are two main categories of cookies:

  • First-party cookies: Generated directly by our website.

  • Third-party cookies: Generated by another website on our behalf.

The duration cookies are stored on your computer or mobile device varies. Some cookies, known as "session cookies," remain on your device only while your browser session is open and are deleted once you close your browser. Other cookies, called "persistent cookies," remain on your device even after closing your browser until they are manually deleted.

What information is collected using cookies?

In general, information collected through cookies does not identify you personally. It relates to your use of the site, preferences, and device. When you log in to our website, this information is not combined with your personal data. For example, cookies may collect the following information:

  • Pages viewed, the time spent on them, and timestamps.

  • Browser language and type.

  • Activities on the viewed pages.

What types of cookies do we use?

Strictly Necessary Cookies:

These are essential for the proper functioning and security of our website. They cannot be disabled using the consent tool available on our website.

Performance Cookies:

These cookies analyze how our website is used to measure and improve its performance. Without them, we cannot determine which content is most appreciated or track how often unique visitors return. If you do not allow these cookies, we will not be able to monitor or enhance the content we offer.

Functional Cookies:

These cookies improve the functionality of our website, such as remembering your settings and preferences to provide a personalized experience, like default language selection.

Advertising or Targeting Cookies:

These cookies allow us to present targeted ads on other websites based on your interests. If you reject them, the ads you see may be less relevant to you.

To view the cookies used on our website, their providers, functions, and their approximate lifespan, refer to the consent management tool under the “Consent Options” section, or click “See Our Partners” for a detailed list.

How to manage or delete your cookie preferences?

  • By clicking the "Consent Options" link, you can easily manage your preferences regarding the use of cookies.

  • Through your browser (e.g., Chrome, Edge, Firefox), you can disable certain cookies used on our website. You can also manually delete stored cookies using your browser’s specific functions. Follow your browser’s instructions to perform these actions.

What happens to cookies that were already set?

If you have disabled one or more types of cookies, we may still use information collected before your preferences were set. However, we will stop using the disabled cookies to collect new information.

Changes to this policy

We may update this policy when necessary. You will be informed of any significant changes through a notice on our website or other appropriate means if required.

We encourage you to review this policy regularly. Any changes will take effect upon publication.